United Kingdom
Upperly
Optimizing Growth for a SaaS Review & NPS Platform
With Leadsagna’s strategic market research, UI/UX optimization, and smart advertising, Upperly found its competitive edge in a crowded SaaS market — improving user flow, pricing structure, and funnel performance.
Before Leadsagna:
Upperly is a simple yet powerful SaaS platform that helps businesses collect customer reviews and track Net Promoter Scores (NPS). Despite its efficiency and product clarity, the brand faced one major challenge: standing out among numerous SaaS competitors offering similar tools. They needed a clear marketing direction, a validated product-market fit, and data-driven guidance for pricing and user-experience improvements.
The Goal:
To identify Upperly’s unique position in the market (“blue ocean”) and create a marketing strategy that increases engagement, deepens user journeys, and improves conversion rates across its product funnel.
Solution
Comprehensive Market Research
We mapped Upperly’s competitive landscape, analyzed direct and indirect rivals, and identified under-served niches in the review-management ecosystem. Based on these insights, we crafted a market differentiation strategy and a clear roadmap for product messaging and growth.
UI/UX & Pricing Optimization
Built an eye-catching, UX-driven website that presents Twelfth Dream’s process, expertise, and success stories in a structured and visually engaging way. The website was crafted to reflect both creativity and technical mastery — helping visitors instantly grasp the company’s edge.
Advertising & Performance Optimization
Launched and continuously optimized Google Ads campaigns to drive high-intent traffic. Used data from ads and in-app metrics to refine audience targeting, messaging, and value propositions.
Marketing Journey Design
Helped structure the full marketing funnel — from awareness to activation — ensuring Upperly’s SaaS growth path was measurable, scalable, and ready for investor presentation.
Our Process
Results & Impact
50%
Users Reaching Deeper Funnel Stages
Enhanced onboarding flow and clearer in-app navigation pushed half of users into advanced steps of the platform journey.
+20%
Conversion Rate Increase
Refined messaging, pricing, and UX tests led to a measurable jump in trial-to-paid conversions.
Defined “Blue Ocean” Positioning
Market analysis revealed new segments for SaaS expansion where competition was minimal.
Optimized Google Ads Performance
Campaign adjustments improved CTR and reduced CPA, driving quality leads at sustainable cost.
Strategic Roadmap for Future Growth
Upperly now has a tested marketing and product direction — ready to scale efficiently with its refined positioning and validated user insights.
