Canada

Twelfth Dream

Transforming a Tech Vision into a Market-Ready Brand

Leadsagna helped a Vancouver-based software company define its market message, test new service models, and build a high-conversion website — turning complex technology into a clear and engaging customer journey.

Before Leadsagna:

Twelfth Dream is a full-stack software development company that turns innovative ideas into web and mobile products. While their technical expertise was solid, their challenge was marketing clarity: their messaging didn’t fully express what they did, and potential clients couldn’t easily connect with the brand’s innovative capabilities.

They needed creative direction, a professional website, and a marketing strategy that would position them as both engineers and business innovators — not just developers.

The Goal:

To shape a digital presence that communicates Twelfth Dream’s unique value: bridging ideas and technology through smart product design. Our objectives were:

Define a clear market-fit message and brand tone
Build a modern, conversion-optimized website
Test service positioning through market research and advertising
Generate qualified leads for workshops, webinars, and consultations

Solution

What We Built & How It Worked

Market Research & Positioning Strategy

Conducted deep analysis of the SaaS and software-as-a-service landscape to identify pain points among startups and SMBs. Designed service-testing phases (MVP and MLP) to understand what audiences valued most in a development partner.

Website Design & Development

Built an eye-catching, UX-driven website that presents Twelfth Dream’s process, expertise, and success stories in a structured and visually engaging way. The website was crafted to reflect both creativity and technical mastery — helping visitors instantly grasp the company’s edge.

Creative Messaging & Brand Narrative

Defined the tagline, value proposition, and content tone — connecting their engineering strength with business-growth outcomes.

Advertising & Market Testing

Launched Google Ads, LinkedIn Ads, and account-based marketing campaigns to test service demand and conversion pathways. Created interactive questionnaires (similar to Pelvi) to evaluate businesses’ readiness for custom software and idea viability — a creative way to pre-qualify leads.

Event & Webinar Campaigns

Ongoing Support

Our Process

Fast, Accurate, Measurable

Step 1:

Discovery & Research

Market research, competitor mapping, and message refinement.

Step 2:

Design & Development

UI/UX strategy, website development, and copy alignment with brand goals.

Step 3:

Market Testing

MVP/MLP testing through ads and questionnaires to identify most-demanded services.

Results & Impact

What Changed, Quantified

35%

Conversion Rate

The new website design and refined messaging increased overall conversion rate by 35%.

500+

Leads from Webinar Campaigns

Targeted Google Ads and creative assets attracted hundreds of qualified registrants for workshops and webinars.

Clearer Market Message Achieved

New brand language and visual direction helped potential clients understand Twelfth Dream’s unique mix of technology and strategy.

Validated Market Fit

Through MVP and MLP testing, we identified the most profitable service positioning — aligning offerings with what the market truly needs.

Interactive Lead Qualification Tool

Developed an online questionnaire that assesses a business’s readiness for custom software or idea development — improving lead quality and sales focus.

Stronger Brand Foundation

Twelfth Dream evolved from a tech team into a branded innovation partner with a clear, scalable digital identity.

"I like how Leadsagna approached our project like engineers, not just marketers. They built a site that fits our brand perfectly and connected all the moving parts from the frontend experience to backend integrations so it just works. Clean, efficient and future proof.”