Canada

Pelvi App

Transforming Physiotherapy Into a Digital Experience

From two physiotherapists in Vancouver to a full SaaS health platform — Pelvi partnered with Leadsagna to research, design, and launch an intelligent, scalable digital tool that personalizes pelvic-health assessment and treatment plans.

Before Leadsagna:

Pelvi began as an idea from two experienced physiotherapists who wanted to digitize the assessment and treatment process for their patients. They needed a structured SaaS platform where users could complete a guided questionnaire, receive an automated treatment plan, and access visual exercises through interactive animation. As clinicians rather than developers, they faced major challenges — no product strategy, no market validation, and no digital infrastructure to support scalable growth.

The Goal:

To transform a concept into a functional SaaS product ready for both clinical use and investment. Leadsagna’s mission was to:

Design and develop a secure, user-friendly web platform
Validate the market potential through research and testing
Establish a long-term growth and funding roadmap for Pelvi

Solution

What We Built & How It Worked

SaaS Platform Development

We designed and built the entire Pelvi.app platform — from the patient questionnaire (≈20 questions) to a dynamic prescription and treatment plan generator. Each section was tested through strict Quality Control (QC) cycles to ensure medical accuracy and seamless UX.

Interactive Treatment Design

To make the treatment experience more engaging, we created custom cartoon characters and visual exercise animations representing physiotherapy techniques in an approachable way.

Comprehensive Market Research

Performed deep market research on digital physiotherapy tools, identifying potential competitors, pricing models, and market gaps across North America. The outcome was a strategic development plan outlining multiple growth scenarios — including B2C scaling, SaaS partnership opportunities, and investor funding routes.

Digital Marketing Strategy

Developed a full SaaS marketing roadmap:

Defined personas and user journeys
Designed Google Ads campaigns targeting symptom-based keywords to reach patients early in their search journey
Delivered monthly analytics and reporting for decision-making

Our Process

Fast, Accurate, Measurable

Step 1:

Discovery & Research

Market validation, competitor analysis, ICP definition, and SaaS roadmap design.

Step 2:

Product Design & QC

UI/UX design, system architecture, back-end development, and testing (quality control across flows).

Step 2:

Marketing Setup

Creation of content structure, Google Ads campaigns, and analytics systems for real-time tracking.

Results & Impact

What Changed, Quantified

SaaS Platform Successfully Built & Tested

Fully functional product ready for patients and clinics with 20-question smart diagnostic flow.

Distinct Brand Identity Through Visual Storytelling

Cartoon-based treatment characters helped make sensitive topics more accessible and human.

Actionable Market Insights

Comprehensive research revealed potential for partnerships and future investment rounds.

Data-Driven Marketing Foundation

Google Ads and analytics built around symptom keywords brought consistent traffic and validated early user demand.

Strategic Growth Path Defined

Monthly reports led to key strategic insights — including the potential for fundraising or selling to another SaaS company for faster expansion.

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