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United Kingdom

British Engineers

Building Trust and Market Share from Zero in a Competitive Industry

A new Manchester-based electrical and security installation brand achieved rapid awareness, steady lead generation, and strong local rankings through a full-stack digital launch powered by Leadsagna.

Show Me How

Before Leadsagna:

CUCCTV was already known for quality security products but struggled to maintain consistent sales and visibility across the UK.
Their Google Merchant Center wasn’t active, social channels lacked engagement, and the Trader Level program for wholesale buyers wasn’t generating interest.
Technical issues between the e-commerce site and their accounting software also limited operational efficiency.

The Goal:

To build a stable digital growth engine by:

  • Increasing website sales and brand awareness
  • Reviving the Trader Level (B2B) section
  • Expanding nationwide visibility through Google Shopping and SEO
  • Improving marketing automation and performance tracking

Solution

What We Built & How It Worked
Market Research & Brand Definition

Conducted an in-depth digital market analysis to define target postcodes, audiences, and competitors.
Created a full brand book, tone of voice, and visual identity to unify all future communications.

Built a fast, conversion-focused website showcasing key services — fire alarms, CCTV, intruder alarms, access control, electrical installations, and EV chargers — optimized for local search and mobile experience.

Built a fast, conversion-focused website showcasing key services — fire alarms, CCTV, intruder alarms, access control, electrical installations, and EV chargers — optimized for local search and mobile experience.

Launched Google Ads and Meta Ads campaigns targeting homeowners, landlords, and business owners.
Defined ideal customer profiles (ICPs) and scraped 3 000 qualified prospects for cold email marketing, building awareness within local B2B segments.

Developed monthly blogs, educational posts, and short-form videos highlighting real installations, safety tips, and brand expertise — positioning British Engineers as reliable and approachable.

Installed Google Analytics 4, Meta Pixel, and Hotjar to monitor conversions, track sessions, and evaluate campaign ROI.
Created KPI dashboards for continuous reporting and decision-making.

Our Process

Fast, Accurate, Measurable
Step 1:
Research & Brand Setup

Market study | ICP definition | Brand book | UI/UX planning

Step 2:
Website Launch & Content Creation

Website development | Blog & social launch | First paid ads activation

Step 3:
SEO & Email Marketing

On-page & local SEO | Cold email campaigns to 3 000 ICPs | Lead tracking

Results & Impact

What Changed, Quantified

Market Entry Success

Generated consistent Marketing Qualified Leads (MQLs) at affordable cost in a high-CPC industry.
High conversion rate from lead to customer within the first quarter.

+1,000

ROAS on Key Campaigns

Followers in 90 Days

Strong Organic Growth

After one year of continuous SEO, organic traffic from Google increased significantly, establishing stable lead flow from search.

Full Digital Infrastructure Delivered

From brand book to lead generation system — British Engineers evolved from a newcomer to a structured, data-driven business ready for scaling across the North West.

"Leadsagna were great to work with. They got our site looking sharp and running smoothly, and it’s made day to day business a lot easier. They are quick to sort things out and easy to talk to which I really appreciate."
Teher Motahar
CUCCTV

Average Cost Per Click

Average amount paid per ad click over time.

Number of Monthly Customers

Number of tracked leads across the selected period.

Calls and Daily Form Completions

Trend of unique active users during the timeframe.

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