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United Kingdom

CUCCTV

From Local Store to Nationwide Growth with Data-Driven Marketing

A Manchester based retailer transformed its online and wholesale performance through a structured, data driven marketing system combining SEO, targeted ads, and automation to drive consistent growth and high quality enquiries.

Show Me How

Before Leadsagna:

CUCCTV was already known for quality security products but struggled to maintain consistent sales and visibility across the UK.
Their Google Merchant Center wasn’t active, social channels lacked engagement, and the Trader Level program for wholesale buyers wasn’t generating interest.
Technical issues between the e-commerce site and their accounting software also limited operational efficiency.

The Goal:

To build a stable digital growth engine by:

  • Increasing website sales and brand awareness
  • Reviving the Trader Level (B2B) section
  • Expanding nationwide visibility through Google Shopping and SEO
  • Improving marketing automation and performance tracking

Solution

What We Built & How It Worked
Google Merchant & Ads Management

Activated and optimized Google Merchant Center, cleaned product feeds, and ran structured ad campaigns for CCTV, Fire Alarm, and Access Control categories.

Fixed API and accounting-system connection errors, optimized speed and UX, and reduced website warnings for better campaign performance

Published optimized blogs and landing pages around high-intent keywords.
Implemented local SEO and link-building to boost organic ranking.

Created consistent Instagram and Facebook content focused on trust, reliability, and product education, improving engagement and brand recall.

Defined ideal customer profiles (ICP) for the Trader Level audience and scraped ≈ 4 000 qualified leads.
Launched cold and warm email campaigns introducing promotions and trader benefits.

Deployed Google Ads and Meta Ads for both retail and trade segments.
A/B-tested creatives and reallocated budget dynamically to top-performing product categories and brands.

Our Process

Fast, Accurate, Measurable
Step 1:
Foundation & Fixes

UI/UX improvements | Blog launch | Social media start | Error reduction | General Google Ads activation.

Step 2:
Activation & Expansion

Product grouping for Google Ads | Meta Ads launch | Off-page SEO | Monthly newsletter | Local SEO.

Step 3:
Optimization & B2B Outreach

Extended campaigns for B2C & B2B | Cold email marketing | Ongoing off-page SEO.

Results & Impact

What Changed, Quantified

Increase in Monthly Sales

Sustained growth maintained for 6 consecutive months.

100%

ROAS on Key Campaigns

Highest return achieved on Uniview & Dahua product ads.

+200%

Increase in wholebuyers accounts in 3 Months

Trader Level registrations grew through UI/UX updates and targeted ads.

+4,000

ICP Leads Generated for B2B Email Outreach

A defined and validated database for long-term wholesale growth.

+30%

Social Media Followers

Consistent content increased trust and community interaction.

Monthly AI Users (From Zero)

AI-enhanced traffic generation introduced a new acquisition source through automated discovery and personalization channels.

“What changed the most was how our growth became predictable. Leadsagna built a system that continuously brings in qualified leads and supports expansion beyond our initial market. Every channel now works together with clear tracking and purpose.”
Project Lead
CUCCTV

Sales Volume in the Last Year

Average amount paid per ad click over time.

Increase in Wholebuyers Accounts

Number of tracked leads across the selected period.

Increase Social Media Followers

Trend of unique active users during the timeframe.

Monthly AI Users

Growth in customer counts, broken down by service.

Average amount paid per ad click over time.

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